The resistance of a wire Essay Example for Free

The resistance of a wire Essay For my experiment I will use Constantan, This is because it gave me the widest range of results, so it makes it easier for us users to see and understand whats going on. The thickness I will use will be 32. This is also because it gave me the widest range of results. I also chose this type of wire because it did not get hot very easily. This is a good thing because it will be a fairer test (when temperatures stay relatively the same) and there is less hazards involved. The length of wire I will use- I will use the following lengths of wire-. I think these lengths of wire is suitable for the experiment. 10 lengths is good enough to show us a general pattern. Equipment- -Ammeter -A 1m ruler (to measure length of wire) -At least 8 electrical cables -Voltmeter -Power Supply unit -at least 600cm of Constantan -crocodile clips Method- 1. Connect the electrical circuit as shown in the preliminary work. Make sure all the wires all connected correctly. Note that the voltmeter has to be connected in parallel because it has a very high resistance, current will not be able to go through. 2. Before doing anything else, set the voltage of the power supply unit to 0V. Then turn on the power Supply unit (PSU). 3. Connect the piece of wire of desired length to the two crocodile clips (both ends) 4. Now set the PSU dial to 2. Turn on the Machine. Allow readings to settle then record readings from the ammeter and the voltmeter. 5. Turn of Machine. (avoid the wire getting hot) 6. Do the same adjusting the dial switched to 2, 4 and 6. Change the lengths of the wire each time using the following lengths- 20, 40 60, 80,100, 120,140,160,180,200cm. Record the readings from the ammeter and the voltmeter. 7. Once you have finished all the experiments you have to divide the volts by the current (amps) to find out the resistance. It is explained how to do this in the analysis later. Analysis Analyzing the Graph- From the pattern on the graph, we can tell that my prediction was correct. An increase of length gives you an increase in resistance. This can be seen because the line of best fit is moving upwards while the length of wire is increased. All the points on the graph are almost on the line of best fit, it was very easy to draw the line of best fit. There were one or two points that did not fit the line completely. These were the last two lengths. 180 and 200cm. This could have happened due to some experimental errors. The graph proves that as the length of the wire increases the resistance of the wire increases proportionally. This means that if we double the length of the wire we also double the resistance. How I calculated the results- Resistance = Voltage / Current So for example: Voltage = 0. 51V, current = 0. 15A. Therefore resistance = 0. 51 / 0. 15 = 3. 95? I then averaged all the results (readings on the dial 2, 4 and 6) to come up with a final pair of results which used to plot on the graph. Conclusion- From the graph we can tell that almost all the points are on the line of best fit. The length of wire and the resistance is directly proportion to each other, as in they rise together. If we double the length of the wire the resistance will too double. This proves that the resistance of the wire will vary according to the length and width of a wire. The longer the wire the higher the resistance. The length of the wire and the resistance rise together. The increase in voltage is increasing the amount of energy transferred every second in the circuit. My theory is, if length of the wire increases, there is less chance for the electrons to go through. Most of them bump into the atoms inside the piece of wire, therefore increases resistance. According to my graph my prediction was correct; a rise in length is a rise in resistance. Evaluation Problems encountered- The problems encountered were very mild except for when we were taking measurements for small lengths of wire. The wire got very hot; it was difficult to take readings because the readings on the meters kept on changing in high ranges. How accurate were my results- My results may not have been extremely accurate however when we draw the line of best fit we can see the pattern quite clearly. It is good enough for us to find and interpret a pattern from the line of best fit. The ruler we used may not have been entirely accurate. Also, the voltmeter and the ammeter is limited to 2 decimal places, and are not entirely stable (the readings are always changing). We can only measure an approximate reading. How ever as I said earlier I feel my results are good enough to show us a general idea of what is happening. Comment of the overall experiment- Overall, I feel that the experiment was done in a quite good state. Yes there were 1 or 2 anomalous results; however the line of best fit still turned out as expected. 10 results is good enough for us to draw a decent and accurate line. All in all most points lie very closely to the line of best fit. The line is quite reliable as it turned out as expected (i. e. it matches my prediction) and it also matches the research I had done previously. It shows us a general pattern of the length of wire and resistance being proportional. Things I could have done better- The experiment could have been done much more accurately. I could have used a more reliable ammeter and voltmeter so readings can be more accurate, they can be more stable and corrected to more decimal places, in this case there will be fewer errors in the graph. We could also have used fewer wires. The wires we use have a very slight resistance, therefore affecting the experiment slightly. Besides all this there is not much else we could have done. The experiment could have turned out better if the equipment used was much more advanced (explained above). However as said earlier the results are good enough to show me a general pattern and allow me to analyse what happens.

The Mafia As A Corporation Essay -- essays papers

The Mafia As A Corporation Violence, blackmail and corruption as business terms, one would doubtfully consider them commonplace, but in the Mafia, nothing is. Looking at the history surrounding the Mafia, and the motivations apparent for its unconventional practices will lead one to realize that it is much more a union aimed at entrepreneurial success than the more common notion that it is simply a malicious group of amoral villains, anxious to wreak havoc. For decades the Italian-American Mafia has employed violent to achieve success in a capitalistic sense. â€Å"The Mafia has changed a great deal since the days of the peasant uprisings in sun-baked Sicily. It has found a place within its ranks for business-school graduates, and it has adopted modern banking methods and invested in legitimate corporate ventures.† The Mafia, also known as La Cosa Nostra, is generally composed of Italians or Italian-Americans that work together as entrepreneurial criminals. La Cosa Nostra literally means â€Å"T he thing ours† but is loosely translated as â€Å"our thing.† The Mafia traces its roots back to Sicily, Italy in the 9th century AD when its purpose was to guard the feudal estates of wealthy landlords. When members of the Sicilian Mafia immigrated to the United States they initially excelled in extortion, but soon adopted gambling and prostitution as business ventures. In order to understand the role the Mafia has played in the United States, it is first necessary to study the formation and role of the Mafia in Italy. The Sicilian Mafia is said to have formed around the ninth century when Arabic tribes invaded Sicily. Native Italians were forced into hiding, taking to the hills and mountains in order to stay safe. The Sicilian Mafia formed to protect Italians from the invaders, and eventually rid the region of its unwelcome foreign foes. At this point, Mafiosi (individual members of the Mafia) essentially became middlemen for business transactions in their particular city or town. In his book The Sicilian Mafia, Diego Gambetta describes the process â€Å"When the butcher comes to me to buy an animal, he knows that I want to cheat him. But I know that he wants to cheat me. Thus we need, say, Peppe [that is, a third party] to make us agree. And we both pay Peppe a percentage of the deal.† This method has many implications. â€Å"Peppe† is trusted by both the con... ...expertise into other fields. With this expansion came the fame and fortune that has made the American Mafia famous in the United States. In time, the Mafia honed their skills, and aligned them with common legitimate businesses practices, which has separated them from common criminals, and allowed themselves to excel. Bibliography 1.)Firoentin, Gianluca and Peltzman, Sam. 1995. The Economics of Organised Crime. The Press Syndicate of the University of Cambridge 2.)Gage, Nicholas. 1971. The Mafia is not an Equal Opportunity Employer. Nicholas Gage 3.)Gambetta, Diego. 1993. The Sicilian Mafia. The president and Fellows of Harvard College. 4.)Mangione, Jerre and Morreale, Ben. 1992. â€Å"Who’s afraid of La Mano Nera, ‘The Black Hand?’† New York, Harper Collins. http://organizedcrime.about.com/gi/dynamic/offsite.htm?site=http%3A%2F%2Fwww.mindspring.com%2F%7Ehistoric-ny%2Fblackhand.htm 5.)Nelli, Humbert S. 1976. The Business of Crime: Italians and Syndicate Crime in the United States. Oxford University Press, Inc. 6.)Pitkin, Thomas M. and Cordasco, Francesco. 1977. The Black Hand: A Chapter in Ethnic Crime. Littlefield, Adams & Co. The Mafia As A Corporation Essay -- essays papers The Mafia As A Corporation Violence, blackmail and corruption as business terms, one would doubtfully consider them commonplace, but in the Mafia, nothing is. Looking at the history surrounding the Mafia, and the motivations apparent for its unconventional practices will lead one to realize that it is much more a union aimed at entrepreneurial success than the more common notion that it is simply a malicious group of amoral villains, anxious to wreak havoc. For decades the Italian-American Mafia has employed violent to achieve success in a capitalistic sense. â€Å"The Mafia has changed a great deal since the days of the peasant uprisings in sun-baked Sicily. It has found a place within its ranks for business-school graduates, and it has adopted modern banking methods and invested in legitimate corporate ventures.† The Mafia, also known as La Cosa Nostra, is generally composed of Italians or Italian-Americans that work together as entrepreneurial criminals. La Cosa Nostra literally means â€Å"T he thing ours† but is loosely translated as â€Å"our thing.† The Mafia traces its roots back to Sicily, Italy in the 9th century AD when its purpose was to guard the feudal estates of wealthy landlords. When members of the Sicilian Mafia immigrated to the United States they initially excelled in extortion, but soon adopted gambling and prostitution as business ventures. In order to understand the role the Mafia has played in the United States, it is first necessary to study the formation and role of the Mafia in Italy. The Sicilian Mafia is said to have formed around the ninth century when Arabic tribes invaded Sicily. Native Italians were forced into hiding, taking to the hills and mountains in order to stay safe. The Sicilian Mafia formed to protect Italians from the invaders, and eventually rid the region of its unwelcome foreign foes. At this point, Mafiosi (individual members of the Mafia) essentially became middlemen for business transactions in their particular city or town. In his book The Sicilian Mafia, Diego Gambetta describes the process â€Å"When the butcher comes to me to buy an animal, he knows that I want to cheat him. But I know that he wants to cheat me. Thus we need, say, Peppe [that is, a third party] to make us agree. And we both pay Peppe a percentage of the deal.† This method has many implications. â€Å"Peppe† is trusted by both the con... ...expertise into other fields. With this expansion came the fame and fortune that has made the American Mafia famous in the United States. In time, the Mafia honed their skills, and aligned them with common legitimate businesses practices, which has separated them from common criminals, and allowed themselves to excel. Bibliography 1.)Firoentin, Gianluca and Peltzman, Sam. 1995. The Economics of Organised Crime. The Press Syndicate of the University of Cambridge 2.)Gage, Nicholas. 1971. The Mafia is not an Equal Opportunity Employer. Nicholas Gage 3.)Gambetta, Diego. 1993. The Sicilian Mafia. The president and Fellows of Harvard College. 4.)Mangione, Jerre and Morreale, Ben. 1992. â€Å"Who’s afraid of La Mano Nera, ‘The Black Hand?’† New York, Harper Collins. http://organizedcrime.about.com/gi/dynamic/offsite.htm?site=http%3A%2F%2Fwww.mindspring.com%2F%7Ehistoric-ny%2Fblackhand.htm 5.)Nelli, Humbert S. 1976. The Business of Crime: Italians and Syndicate Crime in the United States. Oxford University Press, Inc. 6.)Pitkin, Thomas M. and Cordasco, Francesco. 1977. The Black Hand: A Chapter in Ethnic Crime. Littlefield, Adams & Co.

Classroom Community Investigative Paper Essay

Feeling a sense of community is important for almost anyone. Even now, in college, the students in the Elementary Education Program at Utah Valley University are in cohorts. Why? To help us find others who we have common interests with, and who can help us learn and grow into great teachers. Because being in an environment where we feel safe as well as feeling a sense of belonging is important. Developing a classroom community for elementary students is imperative. A student who feels comfortable in the classroom will be able to learn and grow because they will not be afraid to make mistakes in front of others, and they will learn to appreciate the opinions of others. The sooner a child learns to work with and value others, the better. This not only benefits a person during their school years, but is an important part of success later in life. One tool we have learned about this semester to improve classroom community is morning meetings. Though I have not personally seen an elementary classroom morning meeting in action, the evidence of its success that I have seen and heard from our guest speaker, Sylvia Allan, as well as what I have read in our text books and researched online, has convinced me to try morning meetings in my own classroom. Our morning meeting packet states that morning meetings build a classroom community, which may improve student test scores. That is great reason to try them. Earlier in the semester when we were introduced to morning meetings, I was so excited. My goal as a teacher has always been to value every student. I was thrilled to have been given a tool that would do just that. My focus for morning meetings will be to help each child in my classroom realize how important and irreplaceable they are. Morning meetings will help to create an atmosphere of trust, which is essential for optimal student learning. The responsive classroom. org states that morning meetings â€Å"Build community, increase student investment, and improve academic and social skills. † That is exactly what I hope to do with them. Using the morning meeting tool in our own college classroom has been an effective tool for me as a student. Because I transferred from another cohort this semester, I did not know anyone else in our cohort. Participating in morning meeting has given me the opportunity to learn more about the other people in our class. Learning about the similarities I share with these people has allowed me to make connections with some of the students in my class, and has made me feel more comfortable and more willing to participate. I plan to use the morning meeting format as it is presented in the morning meeting packet with a few modifications. The greeting, sharing, group activity, and news and announcements portions are all important for the children to get to know one another and feel comfortable in the classroom. However, I will probably just write the news and announcements on the board and briefly go over it with the class because I plan to be teaching older grades. I would also like to add memorization of a poem each day, as well as a fun saying a la Silvia Allan. I like these ideas because it gives me the opportunity to prove to my principal that morning meetings are not only effective in building a classroom community, they are academic as well. I plan to initiate full morning meetings into my classroom on the first day of school. Because I have not actually used them in an elementary classroom setting yet, I am not sure if I will do every component every day. For example, the greeting may have to be on Mondays only due to time constraints. I also may not do a group activity every day. I may use this time as an opportunity to work on a concept I noticed the entire class had a hard time with. For example, if most of the class had a difficult time learning a math concept the day before, I would have a student with a good understanding of the concept explain it to the class while we are in morning meeting while the positive classroom community juice is flowing. Hopefully, the students who are having a difficult time with the concept will feel less threatened because we are working on the concept during morning meeting time, not math time. So how does a classroom community lead to differentiation in the classroom? Having a classroom where students feel accepted and accepting allows the teacher to be able to make accommodations for students who need it because the rest of the class understands why they need it. One of my favorite â€Å"Hallmarks of a Differentiated Classroom† that describes this in detail is â€Å"shared responsibility for the classroom between teacher and students, in the goal of making it work for everyone†. When students feel comfortable in the classroom and care about their fellow classmates, students are willing to share their strengths with the rest of the class for the betterment of others. They also realize their limits and are willing to strengthen them by learning from other students. A classroom community is a very important part of a successful classroom. It gives students a place where they feel comfortable and are not afraid to make mistakes. Students who feel comfortable in the classroom are more willing to make mistakes and learn from them, thus giving them a better opportunity to achieve their full potential. I am excited to use morning meetings in my classroom to build a successful classroom community.

Essay about Video Game Influence - 1830 Words

Do you play video games? Or maybe your friend, your sibling, your child plays video games? From the earliest games, Pong and Pac-Man, to the most recent games, Star Craft II and Halo Reach, it has been about 40 years. Evolving with our technology, video games originally played on big arcade machines have moved to small consoles we see today, making it available to all those that can afford it. With the wide variety of old and new video games, it has become one of the most popular entertainment in the world, especially with the recent rise of social gaming made available by social website like â€Å"Facebook†, allowing video games to reach a much more broad audience from the very young to the very old. With so many people playing video games,†¦show more content†¦It’s a record that would surpass the standards of expert marksmanship in the military. But Michael is not a marksman, so how does he shoot with such accuracy? He has never held a real gun in his life b efore. So, many people argue that Michael received his â€Å"training† from the violent shooting games that he plays. Lt. Col. David Grossman, a former psychology Professor at U.S Military Academy explains Michael’s behaviors: Michael Carneal†¦ had fired thousands of bullets in the video game â€Å"murder simulators.† His superhuman accuracy, combined with the fact that he â€Å"stood still,† firing two-handed, not wavering far to the left or far to the right in his shooting â€Å"field,† and firing only one shot at each target, are all behaviors that are completely unnatural to either trained or â€Å"native† shooters, behaviors that could only have been learned in a video game†¦. These kind[s] of video games provide the â€Å"motor reflexes† responsible for over 75% of the firing on the modern battlefield. (6) Grossman also argue that US Army and Marine use the same techniques as violent video games to train to train the soldiers for combat, to allow children to play these kind of games is the same as training them like a soldier for combat, to kill or in lesser cases, makes them more violent than the children that does not playing these video games. But is this true?Show MoreRelatedThe Influence Of Video Games On Teenagers3039 Words   |  13 PagesOctober 2014 The Influence of Video Games on Teenagers The long-standing controversial issue of the correlation between aggressive video games and violence committed by adolescents has been debated and researched since the early 1980’s. The video gaming business has become a multi-billion dollar business which has great influence on our society. Due to the financial gains and the technological advances, video games have become more realistic over time. Some current popular video games are so realisticRead MoreViolent Video Games And Its Influence On Behavior1187 Words   |  5 PagesViolent Video Games and Its Influence on Aggressive Behaviors What images pop up in your head when you hear the word aggression? Have you ever thought whether violence portrayed in different forms of media make people more aggressive? The immediate reaction to such a word is fighting or violence. Many issues are determinants of aggression but media violence has played a huge role in influencing aggressive behavior. Over the past years, aggression has been tied to numerous video games thatRead MoreVideo Game Violence And Its Influence On Maladaptive Behavior Essay1934 Words   |  8 PagesVideo Game Violence and Its Influence on Maladaptive Behavior†¨Ã¢â‚¬ ¨ Video Game Violence has been a controversial topic for many years, dating back to even the most simple classic video games like Ms. Pac-Man, Centipede and Space Invaders, eventually pushing into more modern games like Grand Theft Auto V and Call of Duty: Black Ops. This investigation attempts to expand and analyze the idea that due to the historical trend of video game violence being accused of blame for seemingly related violentRead MoreNintendo s Influence On The Video Game Market Essay1840 Words   |  8 Pagesmost successful games in all of video gaming history. 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Some priming questions so I know what I’m working with, how many of you have actually sat down to play a video game in the past few years, and how many of you would say you play video games regularly, say once a week at least, and this can be phone apps, consoles, computers, etc. II. I personally

Patient Safety Is More Than Avoiding Pressure Ulcers

Patient safety goes beyond not falling down. Patient safety is more than avoiding pressure ulcers and adhering to proper hand hygiene protocols. As nurses, we will go beyond changing wound dressings, taking vital signs, giving medications and answering call lights. As nurses we must be able to communicate. Patient safety has become a hot topic in the health care field. Due to changes in health insurance, facilities have had to make policy changes. Patients can no longer be billed for a secondary ailment that takes place in the hospital. Pressure ulcers, falls, and infections are examples of treatments that can have costly results – all of which the health care facility must swallow if the patient didn’t arrive with them. Communication has improved along with these policy changes. Electronic health records are a means of reaching a lot of people in minimal time. Bedside shift reporting gives nurses and patients an opportunity to discuss and alter the care plan. Nurse-patient communication is now more important than ever. Our society has made many advancements with communication. The use of cell phones has given us the ability to talk to anyone, anywhere, anytime. Computer technology has also made communication easier. Electronic Health Reporting, or EHRs, has contributed to patient safety by decreasing communication errors. Electronic Health Reports allow a consistent message to be delivered to every team member involved in the patient’s care plan. TheShow MoreRelatedEssay about Executive Summary1131 Words   |  5 PagesMary Job Grand Canyon University NRS 451 V Dinwiddie Sandra April, 22, 2012 Pressure ulcer prevention (PUP) in surgical patients has become a major interest in acute care hospitals with the increased focus on patient safety and quality of care. A pressure ulcer is any area of skin or underlying tissue that has been damaged by unrelieved pressure or pressure in combination with friction and shear. Pressure ulcers are caused due to diminished blood supply which in turn leads to decreased oxygenRead MoreThe Nurses Role in Relation to Risk Assessment Essay2726 Words   |  11 Pagesmeasurements have been put in place to minimise the risk to patients who come into contact with health services in both primary and secondary care settings, the specific subject the author will explore is pressure ulcers, definitions will be offered throughout the assignment to assist the readers understanding of terms such as risk and risk assessment, as well as the importance of nutrition and the detrimental effect malnutrition can have on pressure ulcers, the causes and the aims of preventing them throughRead MoreAging Begins As A Young Adult1970 Words   |  8 Pagesslower than it once was, they have less energy and endurance which results in decreased muscle tone due to the lack of use, and osteoporosis sets in leaving them vulnerable to fractures. 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This is such an important topic because the care and well-being of the patient should be the nurse’s main concern. While caring for each patient the nurse should practice good safety techniques to help prevent further illness or distress to the patient. In this essay

The Substance And Nature Of Free Enterprise Essay

In modern upheaval, social pundits and financial analysts have wrangled about the substance and nature of free enterprise. Robert Heilbroner (March 24, 1919 – January 4, 2005) developed in the twentieth century as a regarded American financial specialist and student of history of monetary thought surely understood for his worries about the two domains of free enterprise. A first individual examination of free enterprise in view of Robert Heilbroner s thoughts as exhibited in the book twenty-first century private enterprise. This exposition addresses how Robert Heilbroner s two domains of private enterprise are both valuable and useless for the general public and will talk about free enterprise as both a financial framework and political request and how they relate looking at speculations presented by Adam Smith, John Maynard Keynes, And Marilyn Waring. by investigating the commitments of private enterprise to the general public, it will get to be evident that free enterprise h as been more positive than negative. What are the two domains of free enterprise? The two domains of private enterprise are the economy and the state, Business and government. private enterprise is the name given to the financial framework that joins free undertaking and a market framework. free enterprise is a financial framework in which private people and business firms bear on the generation and the trading of merchandise and ventures through an intricate system of costs and markets(HeilbronerShow MoreRelatedAccounting Standard 10: Accounting for Fixed Assets1616 Words   |  7 PagesExchange differences arising on monetary item which in substance, is net investment in a non integral foreign operation (long term loans) shall be credited to foreign currency translation reserve and shall be recognised as income or expense at the time of disposal of net investment. †¢ The financial statements of an integral foreign operation shall be translated as if the transactions of the foreign operation had been those of the reporting enterprise; i.e., it is initially to be accounted at the exchangeRead MoreThe Drug War Of The United States1626 Words   |  7 Pagesonly futile but at times even more damaging to society than the drugs themselves. 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Strategic Management Analysis for ASOS Plc-myassignmenthelp.com

Question: Discuss about theStrategic Management Analysis for ASOS Plc. Answer: Mission, Vision and Stakeholders Mission and vision of ASOS Plc ASOS Plc is an online beauty and fashion store in United Kingdom and offers menswear, women wear, accessories, and footwear, jewelry and beauty products. Founded in 2000, ASOS is headquartered in Camden Town at Greater London House (Marques, 2015). The company sells more than 80000 own-brand products online and via mobile experiences. It aims at young adults and sells more than 850 brands and its own range of accessories and clothes. For the financial year 2015, the revenue of ASOS was 1,119.9 million and net assets of 237.3 million. The websites of ASOS is targeting different countries, like; USA, Australia, UK, Spain, Russia, Germany, Italy, Franca and China. In addition to this, the company delivers its products to more than 140 nations from distribution centers in the Europe, United States, China and United Kingdom (Jon, 2017). The mission statement of ASOS is to become the number one e-commerce shopping destination in the world for the people, who love and passionate about the fashion. To attain this, the company is a multi-platform and unique, which truly booms with the customers, who use the products, because it is created by them (Bhardwaj, and Fairhurst, 2010). The company is working to attain this mission by implementing effective marketing strategies. Under its vision statement, ASOS aims to become synonymous to the fashion for the people between the age group of 16 and 25 like; Facebook is for social media networking and Google is for making search. Moreover, its targets to provide best shopping experience to its potential customers in the expectations that they will get return each and every day (Cole, 2013). The above-stated statements will definitely assist the organization in attaining sustainable competitive advantage against it competitors. Under these statements, ASOS is aiming on providing most engaging shopping experience and expanding its business globally. The organization is available for twenty-somethings, wherever they are across the globe. In addition to this, this entity is providing highly effective and efficient retailing. For this, it is executing a faster supply chain for delivering the desired fashion at appropriate prices and on appropriate time. By doing this, it is attracting a maximum customer base inside and outside its home country. The customers will be satisfied with its great services, as they are getting their desired fashion products at their home. Thus, incorporation of these factors in mission and vision will assist ASOS in gaining sustainable competitive advantage (DesJardins, and McCall, 2014). Scenario and Industry Analysis Porters five forces analysis Porters five forces analysis is a tool of marketing that is conducted to analyze the trends and competition in the prospective industry. It includes five forces, which may impact the growth of company in that particular market. Porters five forces analysis for ASOS is stated below; Industry Rivalry In the fashion industry, there are so many competitors, which are posing intense competition on ASOS Plc. From these competitors, Amazon.com is the most popular online retail for fashion and apparel and Marks Spencer is on the top rank among multi-channel retailers in the world. It indicates that ASOS is operating its business in very competitive fashion industry (Eden, Ackermann, 2013). This competition takes the toll on long term productivity of this company. Apart from these above stated competitors, there are some other British fashion retailers, who offered cloths online, such as; Boohoo, Next, Net-a-Porter, Missguided, Topshop and My-wardrobe. These organizations are generation significant revenues and profits against ASOS Plc. Bargaining Power of Buyers In the fashion and clothing industry, the customers have increased demands. They generally prefer to purchase best products by paying minimum prices. This fact is putting pressure on the profitability of the players in the industry (Gordon, 2012). If the customer base of ASOS will be smaller and stronger, there will be higher bargaining power of buyers and their ability for seeking the offers and discounts will be comparatively higher. Bargaining Power of Suppliers All the firms in fashion industry can purchase there raw material from several suppliers. The leading suppliers can decrease the margins of ASOS that it can generate in the retail market. In the customers service sector, strong suppliers utilize their selling power to excerpt higher prices from the companies in fashion and retail industry. In the fashion industry, the bargaining power of suppliers is very high, thus it decreases the profitability of retail and clothing companies (Hill, Jones and Schilling, 2014). Threats of New Entrants Threat of new entrants in fashion industry is also high as the new entrants bring some new and innovative things, which put pressure on the existing companies including ASOS Plc. new companies are engaged in implementing cost effective strategy, reducing costs and offering innovative value proposition to people (Hollensen, 2015). Threats of Substitutes Clothing is one of the basic requirements of human life. It is the necessity, for which it is very hard to get any substitute to replace this. So, the threat of substitute in the industry is comparatively low. Substitution in the fashion and apparel industry is just competition. From the above industry analysis, it can be concluded that attractiveness of this industry is moderate. It can be seen that the company has some threats and some advantages as there is no substitute to the fashion and clothing. It is not much attractive as the buyers have higher indirect bargaining power with lots of leading competitors that make it hard to make a place in the fashion industry (Kunz, Karpova, Garner, 2016). Resources and Capabilities Value Chain Framework Primary Activities Inbound Logistics These are the activities, which are related to storing and distributing the raw materials that go under the process of manufacturing. ASOS has an effective supply chain process and established fulfillment and distribution center in different countries. Generally, it fulfills the orders from its automated picking warehouse. Now, it is planning to expand its warehousing operations. Operations ASOS is working for enhancing its operations and customer experience. It is planning to expand its warehouse operations in United States. The customers are able to opt for the home delivery or utilize the Pick-Up-Drop-Off network of its various store locations for collection of products. In addition, it is making huge investment in customer service. The delivery services of the company are very effective (Neville, 2013). Outbound Logistics ASOS offers a great shopping experience through online media. The company is continuously inventing in warehousing and distribution centers. The delivery system is different in different countries, like; the company offer next day delivery at a premium in France, Germany, Italy, Spain and Belgium. It is offering the return facility, if the customers are not satisfied with the products. ASOS is emphasizing on merging the warehouse to create distribution and supply chain more effective and efficient. Marketing and Sales Marketing and sales assist in creating customer awareness and satisfying the customers for buying the products and services (Su, Tong, 2015). The company is interacting with the customers via social media, e-mail, Facebook, Twitter, ASOS website, Instagram, Youtube and Fashion Up mobile app. This online experience has enhanced the customer engagement and increased its customer base. Service Services are the major activities, which are offered by the company and enhanced value of products and services. The company understood that it is very important to maintain the loyalty among customers. For this, it is important to provide quality services to customers, so company is enhancing its online retailing services. Supporting Activities Human Resource Management Human resource management at organization is very effective at ASOS. All the related departments are managed by allocating separate roles and responsibilities. It provides training to the people, who manage the apps and website and the people, who deliver the products to final customer. Infrastructure In addition, the company is making focus on expanding the infrastructure to support its profits and revenues. At the center of infrastructure is the Information Technology. Under infrastructure development, it focuses on HR, transportation, supply chain and some other divisions (Turker, and Altuntas, 2014). Technology ASOS emphasizes on the development of information technology. The company is using advanced technology for delivering the products to customers. The supply chain of the company is linked through information flow. It has developed digital presence all over the world. These activities are creating value to the customers. The company is creating the value by implementing these resources and capabilities effectively. Primarily, it is focusing on developing and upgrading the technology for providing great customer experience (Su, Tong, 2015). In the future, the company can implement some effective strategies for improving them. It should enhance its operation plan and execute marketing strategies. Business and Corporate Strategies In the global competitive environment, ASOS Plc. should implement some specific strategies to attain sustainable competitive advantage. The senior management in the organization should implement effective IT strategy, which will enable them in managing the information systems in a better way. It will reduce the costs and enhance the effectiveness and efficiency of the business operations (Zott, Amit and Massa, 2011). It will aid the back office operations, like; purchasing, placing an order, merchandizing and execution of the processes. In addition, the company should use low cost model for entering to the global market. For gaining sustainable competitive advantage, ASOS should understand the needs and preferences of the customers. They should understand the current trends in the market and updated fashion trends. Moreover, it should emphasize on the Customer Relationship Management via social networking sites, like; Facebook, Twitter etc. It will make the organization able in getting customer feedback about their products and services (Kotlar, Armstrong, 2012). Although, the company has 24 hours customer support that will offer ASOS the increased competitive advantage. In the global competitive market, ASOS should use effective market entry strategies, which will assist it in establishing its business operations in the new market. These strategies will help ASOS Plc. in getting over the global economic crisis and enhance its operations in other countries. References Bhardwaj, V. and Fairhurst, A., 2010. Fast fashion: response to changes in the fashion industry.The International Review of Retail, Distribution and Consumer Research,20(1), pp.165-173. Cole, G.A., 2013, Strategic Management, Cengage Learning. DesJardins, J.R. and McCall, J.J., 2014.Contemporary issues in business ethics. Cengage Learning. Eden, C., Ackermann, F., 2013, Making strategy: The journey of strategic management. Sage. Gordon, R., 2012, Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal (AMJ), 20(2), 122-126. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Hollensen, S., 2015, Marketing management: A relationship approach. Pearson Education. Jon, C., 2017, "Growing Business Success Stories ASOS". Retrieved from Growingbusiness.co.uk. Kotlar, P. Armstrong, G., 2012, Principles of Marketing (14 edition). Pearson Education, Inc. Kunz, G. I., Karpova, E., Garner, M. B., 2016, Going global: The textile and apparel industry. Fairchild Books. Marques, M.B., 2015.Equity valuation Asos PLC(Doctoral dissertation). Neville, S., 2013,.Asos pulls belts in radioactive scare". The Guardian. Su, J., Tong, X., 2015, Brand personality and brand equity: evidence from the sportswear industry.Journal of Product Brand Management,24(2), 124-133. Turker, D. and Altuntas, C., 2014. Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports.European Management Journal,32(5), pp.837-849. Zott, C., Amit, R. and Massa, L., 2011. The business model: recent developments and future research.Journal of management,37(4), pp.1019-1042.